BOCA BETH: One Song at a Time

It’s been a long time coming………

I was not allowed to do any production last year because my black and white, numbers-crunching husband was absolutely correct!  I had way overextended our home equity line of credit creating a brightly colored, beautifully packaged bilingual product line for young children that still was not getting the distribution it so desperately needed and wanted (at least it’s song-writing mommy wanted it!!!!).

But this year, 2007, the moratorium on Boca Beth production was lifted and - Hallelujah! - I have put together a kickin’ great CD called “Sing Praise for Children/Canta la alabanza para los niños.”  I love where we are headed with this project.  I did only 7 songs - 5 Christian songs for kids in Spanish and English and 2 Latin American songs.  Ever since I turned my life over to the Lord I have wanted to bring my bilingual beats along on my journey.

So, the press release is written, the web site home page is redone, and Wednesday we send it out early, early, early and wait and wonder.

What are we wondering?  Well, once again, my black and white, devil’s advocate role-playing husband, sat in our production and marketing meeting a few months back and posed the question, “What if the general mainstream customers who already love your Boca Beth music don’t like this new fork in the road?  What if you offend new time visitors to your site with “Jesus” and “Sing Praise” splashed around on the site and heard on your samples?”  I stammered and faltered and could not give him a good business sense reply.

Now………as I walk more confidently each day with Jesus by my side, helping me to serve God and be a wonderful ambassador of his word, I know that this is an awesome move for me personally and professionally.  I am not throwing religion down anyone’s throat.  I am providing young children the opportunity to pray in two languages and expanding my reach of my love for learning and my love for life.

What do you all think?  I wonder if I will lose old customers or never gain some new ones because of a 7 song limited edition CD that features Christian songs along with silly songs……………….I welcome some objective answers. 

Thank you / Gracias

Boca Beth