BOCA BETH: One Song at a Time

I don’t remember when I have laughed so much, almost cried so often and literally felt like my body was going to cave in from exhaustion!!!

Music Video 101 - do not think it will be easy!  In fact, be afraid!  Be very afraid!!!

We shot our four new bilingual music videos for placement on public access TV in Orlando, Florida earlier this week.  We used a very cool studio called Adrenaline Films (a place even Disney uses!!!) that has a psyche floor/wall that allows us to film with the illusion of no end to the space.  We will also be placing these cool Spanish and English music videos on our “I Like Animals/Me gustan los animales” DVD as a new bonus feature - replacing the existing Boca Beth class that has some shaky audio and video.

Point of the story is - listen to your customer and learn how you can improve simply by listening and acting upon their suggestions!

The cast was made up of children who won a contest we ran on our Boca Beth newsletter.  Susan Payton of Egg Marketing and Public Relations suggested to me a while back to create some excitement around BOCA the puppet of our Boca Beth Program by running a contest where children are invited to decorate their own BOCA and the winning entries would secure a spot in our upcoming music video shoot.  I tell you what!  This gal Susan is on top of her game when it comes to writing great press releases, helping cultivate a great marketing strategy and overall assisting with brand recognition.

    Susan writes this cool book called “101 Entrepreneur Tips” that I personally have read cover to cover and refer to almost daily as I live my dream as an entrepreneur!  I keep it by my desk 24/7 (unless I am traveling!!!)                  

   Soooo…….Susan has this idea, I bring it to life just like I love bringing Spanish to life for young children with our Boca Beth bilingual products, and the next thing you know we have this way cool cast of children who share their smiles, their wiggles, their giggles all while introducing Spanish and English side-by-side!  It is going to ROCK!!!!

Thank you Susan for the great idea - and for sharing your son’s adorable smile and dance moves.  I don’t know of one child ages 1-7 who won’t be wigglin’ their toes and wrinklin’ up their nose as they follow along to Kiss is a Beso, Days of the Week, ¿ Qué pasa? and Movin’ & Groovin’ all showcasing how easy and fun it is to bring Spanish and English together with music and movement! 

We have hours upon hours of editing ahead of us, and it truly is a labor of love!  I am so blessed to have such a great producer in Ken Veenstra of Progressive Media & Music here in Tampa, Florida.  He’s first a musician and second a studio dude so he gets it!

Happy Educating!  ¡Sea feliz educando!

Boca Beth